Creator Science

#225: Jonny Miller – $800,000+ from six cohorts of his signature course

Nov 12, 2024

Jonny Miller, creator of Nervous System Mastery, breaks down how he successfully launched his course with a small audience, generating over $800,000 from nearly 1,000 students. He shares insights on effective marketing, curriculum design, and the power of niche targeting. Jonny highlights the importance of building trust within communities and engaging potential students through innovative strategies. He also discusses the joy of collaboration and how design decisions can affect course conversions, revealing the secrets behind his impressive growth in the online education space.

57:24

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Episode guests

Jonny Miller

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Jonny Miller's Nervous System Mastery course showcases the potential financial success achievable through niche-focused, well-structured signature products despite a limited initial audience.

The course's iterative feedback mechanism emphasizes community engagement, enhancing the learning experience, fostering trust, and encouraging alumni participation in subsequent cohorts.

Effective marketing strategies, including podcast guest appearances and paid sponsorships, combined with intentional cohort scheduling, significantly boost visibility and enrollment in the program.

Deep dives

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Intro

2min

Building Nervous System Mastery

20min

Targeting and Engaging Students in Cohort-Based Learning

6min

Collaboration and Cohorts: Crafting Creative Learning

15min

Design Decisions: Balancing Aesthetics and Conversions

4min

Navigating Online Course Marketing Dynamics

6min

Navigating Course Applications and Student Attribution Models

2min

The Joy of Community and Exploration in Creation

2min

Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.

Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.

In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.

→ Join Nervous System Mastery

Full transcript and show notes

Jonny's Website / Twitter / Instagram / LinkedIn

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