Creator Science #225: Jonny Miller – $800,000+ from six cohorts of his signature course
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Nov 12, 2024 
Jonny Miller, creator of Nervous System Mastery, breaks down how he successfully launched his course with a small audience, generating over $800,000 from nearly 1,000 students. He shares insights on effective marketing, curriculum design, and the power of niche targeting. Jonny highlights the importance of building trust within communities and engaging potential students through innovative strategies. He also discusses the joy of collaboration and how design decisions can affect course conversions, revealing the secrets behind his impressive growth in the online education space.
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Course Origin
- Jonny Miller's Nervous System Mastery course originated from a tweet and a Notion screenshot.
- Two initial sign-ups prompted the first cohort, which grew to 70 students and $800,000+ over six cohorts.
Timing and Novelty
- A unique course name and relevant timing contributed to Nervous System Mastery's early success.
- The name's novelty and the rising need for stress management during COVID aligned well.
Build and Iterate
- Build your initial product using simple tools like Notion.
- Iterate quickly and gather feedback to refine the curriculum and improve the learning experience.