Think Fast Talk Smart: Communication Techniques
67. What Is Normal? How Culture Affects Communication Styles
Sep 13, 2022
Michele Gelfand, a leading expert in cross-cultural management, dives into the intriguing world of social norms. She discusses the concept of 'tight' versus 'loose' cultures, revealing how these frameworks shape our behaviors and communication styles. Gelfand explains why societies have varying levels of adherence to norms, and how this affects everyday situations, from road rules to library etiquette. The conversation highlights the impact of perceived threats on communication, adding depth to our understanding of cultural dynamics.
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Quick takeaways
- Tight cultures emphasize order and conformity, while loose cultures promote creativity and adaptability.
- Threat levels influence cultural tightness, with strict norms arising in response to significant challenges.
Deep dives
Understanding Tight and Loose Cultures
The discussion delves into the concept of tight and loose cultures. Tight cultures, characterized by strict social norms, exhibit more order, less crime, and better self-control. In contrast, loose cultures, with more permissive norms, are associated with openness, creativity, and adaptability. The balance between order and openness impacts behavior, with tight cultures emphasizing uniformity and self-regulation, while loose cultures prioritize tolerance and creativity.
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