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The use of the word beauty in digitized books has decreased, suggesting a prioritization of functionality over aesthetics. However, functionality and beauty are not opposing concepts. Beauty enhances functionality by making things easier to use and more approachable. It also plays a role in establishing trust with users and creating a positive emotional experience. Companies that understand the importance of beauty in their products recognize that it leads to increased trust, usability, and desirability. At Stripe, the focus on quality and beauty in design has directly contributed to business growth and improved user outcomes. Beauty, when combined with utility and usability, creates truly great products.
Trust is a critical aspect of design and product development. It is important for designers and product teams to earn the trust of their users by demonstrating that they care about their needs and goals. This trust is built through the careful execution of details and a focus on quality. Understanding the user perspective is essential for creating products that meet their expectations and enhance their experience. By prioritizing beauty and user-oriented design, companies like Stripe drive better outcomes, increase user satisfaction, and ultimately, foster long-term success.
Stripe has implemented a process to operationalize quality in design, focusing on multidisciplinary collaboration and regular evaluations. The organization has identified 15 critical user journeys and assigned engineering, product, and design leaders responsibility for the quality of these journeys. These leaders conduct regular walk-the-store evaluations, experiencing the user journey firsthand and providing friction logs to identify areas for improvement. The evaluations are followed by calibration meetings in which the scores and feedback are discussed. This process fosters a shared understanding of quality standards and encourages a group effort in maintaining and enhancing product quality.
At Stripe, prioritizing quality does not solely rely on moving metrics but encompasses the broader impact of the product on user experience and overall business success. The organization emphasizes the importance of impact and recognizes that impactful projects may not always result in immediate metric improvements. A levels and ladder system, along with operating principles, guides performance evaluations and expectations. Meticulous craft is heavily emphasized as an important value in all aspects of the organization, ensuring a focus on quality and attention to detail across teams.
One of the main ideas discussed in this podcast episode is the importance of intentionality in leadership. The guest emphasizes that being intentional in decision-making and considering the impact on users is crucial. They highlight that design is about bringing intentionality to the decisions made and thinking about the end user. This mindset can lead to better outcomes both internally and externally. The guest also mentions the value of having humility and hustle as important qualities for leaders to possess.
Another key point raised in the podcast is the value of having a strong vision and being open to bold ideas. The guest encourages leaders to reach for the stars and have a grand vision of what they want to achieve. They stress that being incremental and focusing solely on measured approaches may limit the potential for improvement and growth. Embracing big ideas and taking calculated risks can lead to better outcomes and progress, even if not all aspects are implemented immediately.
Trust and autonomy are highlighted as important factors in both leadership and personal development. The guest shares a personal experience from learning to fly planes where their instructor demonstrated trust by gradually giving them more control. This lesson resonates with the guest in their leadership role, reminding them to trust and empower their team members while providing guidance and support. Trust and autonomy can foster growth, accountability, and teamwork, ultimately contributing to better outcomes.
Katie Dill is the Head of Design at Stripe. Previously, she was Head of Experience Design at Airbnb and Head of Design at Lyft. Katie has been named one of Business Insider’s 10 People Changing the Tech Industry as well as one of Fast Company’s 100 Most Creative People in Business and received the Girls in Tech “Creator of the Year” award. In today’s episode, she shares:
• What makes a design great
• Advice on building high-performing teams in hyper-growth environments
• A pivotal lesson in leadership she learned at Airbnb
• Stripe’s focus on quality and how it’s tied to growth
• A formula for removing organizational friction
• How to increase productivity
• What to look for when hiring a designer
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Find the transcript for this episode and all past episodes at: https://www.lennysnewsletter.com/p/building-beautiful-products-with
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Where to find Katie Dill:
• X: https://twitter.com/lil_dill
• Threads: https://www.threads.net/@lil_dilly
• LinkedIn: https://www.linkedin.com/in/katie-dill-79168b3/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Katie’s background
(04:47) Katie’s pivotal leadership moment at Airbnb
(10:55) Advocating for design ROI
(16:07) Stripe’s quality focus
(17:50) Stripe’s vast scope
(18:45) How design enhances utility
(21:39) Defining beauty and its role in product growth
(26:19) Operationalizing quality
(28:44) Katie’s insights from dialogues with diverse organizations
(34:47) 15 Essential Journeys: Stripe’s method for holistic UX understanding and unified vision
(44:35) Stripe’s PQR quality review
(46:25) Stripe’s prioritization philosophy
(48:29) Measuring impact beyond metrics
(50:28) Performance = potential – interference
(54:09) Building and managing large teams
(1:01:46) Removing interference at Lyft: a practical example of Katie’s leadership impact
(1:06:10) Stripe’s physical workspace design
(1:07:41) Embracing bold ideas
(1:11:07) Qualities of great designers
(1:15:15) Stripe Press
(1:19:19) Katie’s parting wisdom
(1:23:17) Lightning round
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Referenced:
• Beauty: https://www.amazon.com/Sagmeister-Walsh-Beauty-Stefan/dp/0714877271
• Terry (Olivia Colman) and Richie peel mushrooms—scene from The Bear: https://www.youtube.com/watch?v=f7D8THR_osU
• Building a culture of excellence | David Singleton (CTO of Stripe): https://www.lennyspodcast.com/building-a-culture-of-excellence-david-singleton-cto-of-stripe/
• Figma: https://www.figma.com/
• The Creative Act: A Way of Being: https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886
• Quote by Robert Henri: https://www.goodreads.com/quotes/43397-the-object-isn-t-to-make-art-it-s-to-be-in
• Brian Chesky’s 11-star experience: https://www.product-frameworks.com/11-Star-Experience.html
• How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
• The Wright Brothers: https://www.amazon.com/Wright-Brothers-David-McCullough/dp/1476728755/
• The Boy, the Mole, the Fox and the Horse: https://www.amazon.com/Boy-Mole-Fox-Horse/dp/0062976583/
• Oppenheimer: https://www.oppenheimermovie.com/
• Shrinking on AppleTV+: https://tv.apple.com/us/show/shrinking/umc.cmc.apzybj6eqf6pzccd97kev7bs
• Toniebox: https://www.amazon.com/Toniebox-Starter-Lightning-McQueen-Playtime/dp/B09V7NJCD8
• Stripe Press: https://press.stripe.com/
• Poor Charlie’s Almanack: The Essential Wit and Wisdom of Charles T. Munger: https://press.stripe.com/poor-charlies-almanack
• Stripe’s job board: https://stripe.com/jobs/search
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Books on design craft:
• Dieter Rams: Ten Principles for Good Design: https://www.amazon.com/Dieter-Rams-Principles-Good-Design/dp/3791387324
• The Vignelli Canon: https://www.amazon.com/Vignelli-Canon-Massimo/dp/3037782250
• Forget All the Rules About Graphic Design: Including the Ones in This Book, by Bob Gill: https://www.amazon.com/Forget-Rules-About-Graphic-Design/dp/0823018644
• Emotional Design: Why We Love (or Hate) Everyday Things: https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367
• The Design of Everyday Things: Revised and Expanded Edition: https://www.amazon.com/Design-of-Everyday-Things-audiobook/dp/B07L5Y9HND
• Build: An Unorthodox Guide to Making Things Worth Making: https://www.amazon.com/dp/0063046067
• In Praise of Shadows: https://www.amazon.com/Praise-Shadows-Junichiro-Tanizaki/dp/0918172020
• Interaction of Color: https://www.amazon.com/Interaction-Color-Anniversary-Josef-Albers/dp/0300179359
• Content Design: https://contentdesign.london/shop/content-design-by-sarah-winters-paperback
• Graphic Design Manual Principles and Practice: https://www.niggli.ch/en/produkt/graphic-design-manual/
• Collaborative Product Design: https://www.oreilly.com/library/view/collaborative-product-design/9781491975022/
• Principles of Form and Design: https://www.amazon.com/Principles-Form-Design-Wucius-Wong/dp/0471285528/ref=asc_df_0471285528
• The Timeless Way of Building: https://www.patternlanguage.com/bookstore/timeless-way-of-building.html
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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