Conversion Tracking Playbook How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL
Jan 9, 2024
In this episode, John Tucker, Senior Data Analyst at CQL, shares segmentation tips for Q4 purchasers in email and SMS flows, leveraging segments in 2024 marketing campaigns, and maximizing audiences across marketing stack. The podcast explores challenges and changes in transitioning from Universal Analytics to GA4, differences in audience creation, analyzing 'removed from cart' event and user engagement in GA4, and the significance of accurately marking conversions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Transitioning to GA4: Challenges and Changes
01:57 • 10min
Segmenting Q4 Shoppers
11:29 • 11min
Differences in Audience Creation between GA4 and UA and Top 10 Recommended Audiences
22:39 • 2min
Analyzing 'Removed from Cart' Event and User Engagement in GA4
24:55 • 8min
Final Thoughts and Takeaways
33:03 • 6min