How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL
Conversion Tracking Playbook
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Analyzing 'Removed from Cart' Event and User Engagement in GA4
This chapter discusses the importance of analyzing the 'removed from cart' event and using custom parameters in Google Analytics 4 to track user engagement and activity on a website. It also explores the behavior of new purchasers versus repeat purchasers and provides insights on segmenting audiences and implementing better tactics based on buyer segments.
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