Shift AI Podcast

How AI is shaking up the worlds of media and marketing with Geekwire's Todd Bishop and Adam Tratt

Jun 19, 2024

Todd Bishop, co-founder of GeekWire, offers keen insights into AI's impact on media and marketing, while Adam Tratt, a marketing consultant, emphasizes the ethical implications of AI in these fields. They discuss the swift advancements in AI technologies, exploring tools that enhance productivity and efficiency. The conversation also touches on the competitive challenges startups face against giants like Google and Microsoft. Plus, they share humorous stories from their first jobs, blending nostalgia with their forward-thinking views on AI.

39:33

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Episode guests

Adam Tratt

Todd Bishop

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Episode notes

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Quick takeaways

AI advancements significantly boost productivity in various sectors, with startups leveraging tools for enhanced efficiency and workflow optimization.

Ethical considerations within AI utilization raise crucial dilemmas in media and marketing, necessitating frameworks to navigate transparency and job displacement issues.

Deep dives

Conservative Approaches to AI

Sundar Pichai's cautious stance on AI advancements contrasts sharply with the more aggressive approaches of industry leaders like Sam Altman and Satya Nadella. This conservative outlook raises questions about the factors influencing his decisions, possibly stemming from a concern over the ethical implications of AI technology. Evidence suggests that Pichai may be wary of the potential dangers highlighted in popular culture, such as in the Terminator films. The conversation around this caution emphasizes the need for responsible development and deployment of AI tools to navigate associated risks judiciously.

Intro

2min

AI's Impact on Media and Marketing

11min

AI Innovation: Navigating the Competitive Landscape for Startups

5min

Ethics of AI in Journalism

6min

Lessons from Celebrity Marketing Failures and AI's Role in Research

4min

AI, Marketing, and Regulatory Challenges

7min

Nostalgic Reflections on First Jobs

4min

In this episode of the Shift AI podcast, Boaz Ashkenazy, founder and CEO of Augmented AI, hosts Todd Bishop, co-founder of GeekWire, and Adam Tratt, marketing consultant at Squirrelfish, for an engaging discussion on the impact and future of AI in the world of media, marketing and startups. The conversation covers a variety of topics that range from Todd's perspective on Google’s approach to AI and Adam's ethical considerations in AI and marketing.

They delve into the rapid advancements in AI, discuss specific AI tools and explore the challenges startups face in a competitive tech landscape. With a special focus on Seattle's tech ecosystem, this episode provides valuable insights and predictions for the future trajectory of AI and its integration into the workplace.

00:00 Introduction and Initial Impressions of AI 01:57 Meet Our Guests: Todd Bishop and Adam Tratt 06:01 Current Trends and Developments in AI 07:17 AI Tools and Their Impact on Productivity 18:24 Ethical Considerations in AI 29:07 The Future of AI and Regulatory Concerns 35:34 First Jobs and Personal Stories 38:03 Conclusion and Farewell

Connect with Todd Bishop

LinkedIn: ⁠https://linkedin.com/in/toddbishop

Geekwire: www.geekwire.com

Connect with Adam Tratt

LinkedIn: ⁠https://linkedin.com/in/adamtratt

Connect with Boaz Ashkenazy

Twitter: ⁠https://twitter.com/boazashkenazy⁠

LinkedIn: ⁠https://www.linkedin.com/in/boazashkenazy⁠