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How AI is shaking up the worlds of media and marketing with Geekwire's Todd Bishop and Adam Tratt

Shift AI Podcast

CHAPTER

Lessons from Celebrity Marketing Failures and AI's Role in Research

This chapter explores the challenges faced in an early celebrity-themed game initiative, emphasizing the misalignment between the musician's fanbase and the game's target audience. It also discusses how modern technology, especially AI, can enhance audience research and inform better marketing strategies.

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