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4min chapter
How AI is shaking up the worlds of media and marketing with Geekwire's Todd Bishop and Adam Tratt
Shift AI Podcast
Lessons from Celebrity Marketing Failures and AI's Role in Research
This chapter explores the challenges faced in an early celebrity-themed game initiative, emphasizing the misalignment between the musician's fanbase and the game's target audience. It also discusses how modern technology, especially AI, can enhance audience research and inform better marketing strategies.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode