SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
Jul 10, 2024
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Alban Brooke, a podcasting expert, shares strategies for launching successful shows and attracting engaged listeners. They discuss using video to promote shows, tapping into communities for audiences, and the challenges faced by interview podcasts. Alban, Head of Marketing at Buzzsprout, reveals insights into the podcasting landscape and future innovations.
Focusing on niche topics can help you stand out in the saturated podcasting market.
Highlighting unique individuals within niche communities fosters audience engagement and community building in podcasts.
Deep dives
Buzzsprout Unveils Mobile App for Podcast Creators
Buzzsprout introduces a new mobile app for iOS to enhance the podcast creator experience. The app offers real-time notifications, sharing capabilities, access to statistics, and mobile management features. It allows creators to receive recommendations, make quick changes, and measure the impact of their marketing efforts.
Interview Podcast Trends and Challenges
The podcast discusses the saturation of interview-style podcasts featuring the same guests across various shows. The conversation focuses on the importance of highlighting unique and lesser-known individuals within niche communities to provide fresh and valuable content to listeners. The strategy of showcasing community members fosters audience engagement and builds a stronger sense of community.
Podcast Advertising Landscape and Monetization
Insights are shared on podcast advertising trends and the evolving landscape post-COVID. While some companies have reallocated ad dollars, the overall podcast industry continues to flourish. The conversation emphasizes the importance of securing long-term partnerships with brands across multiple channels and adapting advertising strategies to align with industry shifts.
Future Enhancements for Buzzsprout's Mobile App
Buzzsprout hints at future developments for its mobile app, including ongoing improvements to enhance the creator experience. While recording functionality is not currently on the roadmap, the app prioritizes features such as enhanced sharing capabilities, rich statistics access, and efficient mobile management tools to empower podcast creators on the go.
#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there are only about four hundred thousand podcasts regularly publishing new episodes. If you niche down, there might be no one talking about the topic you'd like to cover! So how do you launch a show around your interests and attract an audience of engaged listeners? Today's guest, Alban Brooke, is here to uncover the data and reveal the best strategies for modern podcasters. We discuss the easiest way to use video to promote your show, tapping into communities to reach fully-formed audiences, and why typical interview podcasts are in trouble. Alban is the Head of Marketing at Buzzsprout, one of the top podcast hosting companies. We can learn a lot from the information he has access to, so listen in! Show notes and more at SmartPassiveIncome.com/session801.