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12min chapter
SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
The Smart Passive Income Online Business and Blogging Podcast
Repurposing podcast content for growth and retention
This chapter explores the strategy of repurposing podcast content from video recordings for platforms like TikTok, Instagram, and YouTube to attract more listeners. It discusses the power of creating engaging snippets to reach a wider audience and create additional touchpoints for potential listeners while questioning the effectiveness of viral videos in converting subscribers. The conversation also delves into the impact of post-COVID adjustments on podcast sponsorships and advertising spending trends, highlighting current trends in the podcasting industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode