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18min chapter
SPI 801: How to Win at Podcasting in 2024 with Alban Brooke of Buzzsprout
The Smart Passive Income Online Business and Blogging Podcast
Navigating the Podcasting Landscape
The chapter explores the current state of podcasting, discussing the surge in new shows post-2020 and the high number of abandoned podcasts. It emphasizes the importance of understanding podcasting as a retention channel, not just a growth channel like TikTok, and the need to focus on building relationships with the audience authentically. The conversation also touches on the challenges of producing video content for podcasts and the potential for burnout when juggling multiple media platforms.
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