Bloomberg Business of Sports IndyCar President Doug Boles, Prime Video's Sports Chief Jay Marine
May 23, 2025
Doug Boles, the President of IndyCar and the Indianapolis Motor Speedway, shares insights on the thrilling preparations for the iconic Indianapolis 500. He discusses how IndyCar is evolving to attract a younger audience. Jay Marine, Amazon's VP for Prime Video Sports, unveils exciting plans for NFL Thursday Night Football and NBA games, shedding light on Amazon's big investment in sports streaming. NASCAR driver Katherine Legge highlights her journey in racing, advocating for diversity and women's representation in motorsport. Tune in for an engaging blend of racing and sports media!
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Prime Video's Strong NFL Thursday Lineup
- Amazon's Prime Video NFL Thursday Night Football schedule features 10 divisional matchups, the most ever on Thursdays.
- This lineup targets younger audiences, increasing viewership by almost 40% since launch.
Amazon's AI Enhances Sports Broadcasts
- Amazon innovates by integrating AI and expert analysis in live sports broadcasts to enhance storytelling.
- Defensive Alerts for football highlight blitzing players in real-time without latency.
Elf Empowers Women in Racing
- Katherine Legge shared how beauty brand Elf empowered women in racing with supportive activations like pink race cars.
- This created a unifying fan base and highlighted women racers' presence at IndyCar events.