IndyCar President Doug Boles, Prime Video's Sports Chief Jay Marine
Bloomberg Business of Sports
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Racing Excitement and Controversy
This chapter explores the thrill surrounding the Indianapolis 500 and other major racing events, highlighting both the excitement of packed stands and the tension from a recent cheating scandal involving Team Penske. The discussion reflects on the implications of officiating decisions amid perceptions of favoritism in IndyCar, all while emphasizing strategies to enhance the sport's visibility and appeal to younger audiences. With new talents and innovative partnerships, the chapter underscores the evolving dynamics of IndyCar racing and its vibrant fan culture.
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