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Kirk Franklin Exposes the Truth About Gospel Music, Record Deals & the Black Church w/ Norman Gyamfi

Jun 26, 2025
Kirk Franklin, a renowned gospel artist, and Norman Gyamfi, a marketing entrepreneur, engage in a thought-provoking conversation on the state of gospel music. They discuss the struggles of the genre with cultural relevance, outdated record deals, and the slow embrace of streaming. Kirk shares harsh lessons from his past, while Norman highlights the need for marketing in gospel. They also delve into AI's impact on authenticity in music and the evolving spiritual landscape, blending faith and commerce in a candid exploration of leadership and hope.
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INSIGHT

Gospel Music's Business Deficiency

  • Gospel music has lacked access to professional business information and marketing for decades.
  • This deficiency limited the genre's financial growth and artist empowerment historically.
ANECDOTE

Kirk's Tour Breakthrough Anecdote

  • Kirk Franklin shares his apprehension about working with friends due to past bad experiences.
  • His first project with Norman was a history-making tour that changed his perspective.
INSIGHT

Disconnect in Gospel Marketing

  • Gospel music marketing fails because executives often lack connection to church culture.
  • Corporate acquisition diluted community-rooted marketing that once made gospel vibrant.
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