Kirk Franklin, a renowned gospel artist, and Norman Gyamfi, a marketing entrepreneur, engage in a thought-provoking conversation on the state of gospel music. They discuss the struggles of the genre with cultural relevance, outdated record deals, and the slow embrace of streaming. Kirk shares harsh lessons from his past, while Norman highlights the need for marketing in gospel. They also delve into AI's impact on authenticity in music and the evolving spiritual landscape, blending faith and commerce in a candid exploration of leadership and hope.