DTC Podcast

Ep 365: Jogo on Critical Gmail Changes for 2024 and What You Need to Do About It!

Dec 29, 2023

In this podcast, Jordan Gordon discusses critical Gmail changes for 2024. He emphasizes the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also advises on monitoring and controlling spam complaint rates and optimizing email delivery through smart sending. Additionally, he highlights the significance of segmenting the audience, adjusting send frequency based on engagement, and providing value in emails. The podcast covers strategies for managing spam complaint rates and refining email strategies in 2024.

26:20

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Quick takeaways

Implement a dedicated domain and warm it up to avoid being marked as spam.

Monitor and control your spam complaint rate to maintain a good sending reputation.

Deep dives

1. Importance of Warming Up a Dedicated Domain

Warming up a dedicated domain is crucial to prevent your emails from being marked as spam. By implementing a dedicated domain by February 1st and gradually warming it up, you can ensure that your emails have a higher chance of reaching the inbox. This involves setting up a domain, adding a DNS record, and gradually increasing the sending volume over a month. Warming up the domain helps establish a positive reputation and reduces the risk of being marked as spam.

Introduction

2min

Managing Email Campaigns and Warm Up Process

10min

Smart Sending, Email List Growth, Segment Send Frequency, and Value Add Messages

4min

The Effectiveness of Plain Text Emails and Email Engagement Strategies

5min

Refining Campaign Strategies and Navigating Email Deliverability

5min

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No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse.

In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also emphasizes the need to monitor and control your spam complaint rate to maintain a good sending reputation. He shares a message priority hierarchy and the use of smart sending to optimize email delivery. Additionally, he advises segmenting your audience and adjusting send frequency based on engagement levels. Finally, Jordan highlights the importance of providing value in your emails and previews upcoming topics for 2024.

Takeaways:

Implement a dedicated domain and warm it up to avoid being marked as spam.
Monitor and control your spam complaint rate to maintain a good sending reputation.
Prioritize your email messages based on importance and use smart sending to optimize delivery.
Segment your audience and adjust send frequency based on engagement levels.
Provide value in your emails to maintain subscriber engagement and reduce spam complaints.

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Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

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DTC Podcast

Ep 365: Jogo on Critical Gmail Changes for 2024 and What You Need to Do About It!

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

1. Importance of Warming Up a Dedicated Domain

2. Spam Complaint Rate Cap and Priority of Messages

3. Value-Adding Content and Sending Frequencies

Remember Everything You Learn from Podcasts