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No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse.
In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also emphasizes the need to monitor and control your spam complaint rate to maintain a good sending reputation. He shares a message priority hierarchy and the use of smart sending to optimize email delivery. Additionally, he advises segmenting your audience and adjusting send frequency based on engagement levels. Finally, Jordan highlights the importance of providing value in your emails and previews upcoming topics for 2024.
Takeaways:
- Implement a dedicated domain and warm it up to avoid being marked as spam.
- Monitor and control your spam complaint rate to maintain a good sending reputation.
- Prioritize your email messages based on importance and use smart sending to optimize delivery.
- Segment your audience and adjust send frequency based on engagement levels.
- Provide value in your emails to maintain subscriber engagement and reduce spam complaints.
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