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No Nonsense Leadership
#053 - Simon Wardley - Wardley Maps
Sep 17, 2022
In this engaging discussion, Simon Wardley, a thought leader known for his innovative work on Wardley maps, shares insights into competitive landscapes. He explains how mapping customer needs can reveal inefficiencies and cost-saving opportunities. Simon also critiques the common pitfalls of ERP customizations and emphasizes the importance of standardized solutions. Additionally, he highlights how Wardley maps facilitate collaboration and effective decision-making, transforming organizational strategies in both public and private sectors.
57:36
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Quick takeaways
- Wardley Maps serve as a strategic visualization tool that illuminates the interdependencies within a business landscape, enhancing decision-making processes.
- The evolutionary lifecycle depicted in Wardley Maps enables organizations to identify outdated components and better align with current technological advancements.
Deep dives
The Genesis of Wardley Maps
Simon Wardley, the creator of Wardley Maps, shares his journey of understanding business strategy that began while he was running a company. Struggling with effective leadership despite profitability, he sought guidance through reading and ultimately discovered patterns in Sun Tzu's 'Art of War'. This led him to conceptualize 'maps' as a means to visualize his business landscape, allowing for better decision-making and strategic planning. The term 'Wardley Maps' was coined almost accidentally during this exploratory phase, and what started as a personal tool grew into a widely recognized method for understanding competitive landscapes.
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