14: Ben Williams, The Product-Led Geek, PLG Advisor

Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how this episode is for you.

Timestamps:

0:00 Ben’s introduction and relevance to Leah

02:20 What do people get wrong about Ben?

03:20 Ben’s model as a consultant in the product-led growth space

04:50 Going full-time as an advisor, how to make the scary jump

08:40 The Growth model Rubick’s cube: How to explain growth motions

13:28 PLG is easy in principle but hard in practice to pivot towards

15:25 What steps do we always take at the beginning of PLG?

18:15 Companies need to be intentional about their data and the structure around it

21:41 Centralizing data competency vs. data organization

25:05 The deal with engagement metrics and why should use them more

27:50 Why engagement is not measured properly and the effects of it

33:40 Breadth of engagement vs depth of engagement

37:03 Engagement is not only a function of your customer but of your employees as well

39:00 How to engage with Ben

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