In 'Endure,' Alex Hutchinson delves into the science and psychology of human endurance, highlighting the complex interplay between the mind and body. The book discusses various physical limits such as pain, muscle, oxygen, heat, thirst, and fuel, and how these are influenced by psychological factors. Hutchinson draws on his experiences as a distance runner and his access to Nike’s secret training project to break the two-hour marathon barrier, providing insights into how individuals can push beyond their perceived limits. The book blends cutting-edge science with gripping storytelling, making it a comprehensive and engaging read on the elastic limits of human performance.
bengreenfieldlife.com/nftpodcast
Strap yourselves in for a wild ride.
While both of my guests on today's are nitty-gritty biohackers (and we will delve into that), health is about more than just biohacking. If you get wealth and relationships sorted out in your lives, then they both enhance your health. So while we will get into biohacking tips for sure, we will also get into how wealth and relationships have helped these two optimize outcomes in all fields of life to enhance their overall life.
Andrew Masanto is a serial entrepreneur and investor who also owns Biohackinggroup.com. Most recently active in Blockchain, Andrew was the Founding CMO of Reserve (https://reserve.org/ - backed by Peter Thiel, Coinbase and others, currently at $1b+ valuation) and Founding CMO of Hedera Hashgraph (https://hedera.com - backed by Google, IBM, Boeing etc with a fully diluted $10b+ valuation crypto currency). Andrew experienced his early successes (pre Fintech) in the digital marketing space. He founded and sold Higher Click SEO Agency and has lectured on internet marketing at Harvard Business School and Oxford University (amongst other organizations). He has also been quoted by various industry leaders on growth marketing. Before entering into the technology and marketing space, Andrew was a dual qualified Lawyer in Australia and the UK. He worked as a lawyer at Linklaters (a Magic Circle UK Law Firm) in the UK and an investment banking analyst at Rothschild in Sydney, Australia.
Jordan Fried is a blockchain evangelist and crypto-capitalist. He’s currently the Chairman and CEO of Immutable Holdings, “The Blockchain Holding Company.” He founded and operates NFT.com as well as Immutable Asset Management. Previously Jordan was part of the founding team behind Hedera Hashgraph (Hedera.com). He served as Senior Vice President of Business Development at Hedera from inception in 2017 until the end of 2020, signing partnerships with Google, IBM, Boeing, and LG Electronics while also launching $HBAR into one of the top 100 cryptocurrencies in the world. Jordan also co-founded and served as CEO of Buffered VPN, one of the most trusted personal VPN services online until it was acquired in the first quarter of 2017. In 2012 Jordan discovered Bitcoin and never turned back.
During our discussion, you'll discover: -How Jordan and Andrew met and began working together... -Andrew's TBI protocol that was shared on the internet and caught Ben's eye years ago... -How Jordan identifies as "hard-core keto"... -Non-negotiables in Andrew and Jordan's daily routines... -A few of the unlimited benefits of NFT's... -Why NFT.com is the bee's knees of the NFT space... -Top thing Jordan and Andrew do to maximize productivity during long work hours... -And much more... Episode sponsors:
-Timeline Nutrition
-Essentia Mattresses
-Clearlight Saunas
-Thrive Market
-Ketone IQ by HVMN
-Spring Transformation Challenge
-Endure
Do you have questions, thoughts or feedback for Andrew Masanto or me? Leave your comments below and one of us will reply!
See omnystudio.com/listener for privacy information.
Boundless Life 
