The Side Hustle Show 708: How I Turned Public Domain Radio into a 6-Figure Business
Nov 20, 2025
Cheyenne Bullock, the innovative founder of Domestic Daydreams, transformed vintage public-domain radio shows into a unique subscription service that combines audio cleaning routines with nostalgic entertainment. She shares how her $25/month membership attracts over 500 members by leveraging Instagram for marketing and organic growth. Cheyenne discusses vital strategies like high-volume content posting, effective email follow-ups, and simplifying membership offerings to boost retention. Her heartfelt customer stories highlight the positive impact on families, showcasing the emotional connection built through her creative business.
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Membership Built On Vintage Radio
- Cheyenne sells a membership that sends six private podcast-style episodes per week using public-domain 1950s radio shows with cleaning routines inserted.
- Over 500 members pay $25/month or $45/quarter to listen and follow the routines while they clean.
From Public Domain Books To Radio
- Cheyenne started by publishing annotated public domain children's books after hearing a Side Hustle Nation episode and then discovered old-time radio shows.
- Her fascination with 1950s homemaker culture and her own cleaning struggles inspired combining radio shows with cleaning routines.
Validate With Your Audience First
- Launch to an existing audience and use social proof to validate new ideas quickly.
- Cheyenne posted free sample episodes to her Instagram followers to test demand before creating a membership.
