Karly McFarland, COO at Mini Katana, delivers a masterclass on improving your eCommerce store's profitability in this episode of 2% The Podcast.
With an impressive background in e-commerce, agency life, and email marketing — even having written a book about it! - Karly shares her wealth of experiences and insights, providing practical strategies for improving profitability through efficient operations. She emphasizes the importance of assembling the right team, setting clear goals, implementing key performance indicators (KPIs), and optimizing workflow.
Additionally, Karly's investment of over $100k in operational training for over 2 years has greatly influenced her success in both her agency background and her current brand-side career at Mini Katana. This investment has proven invaluable in her ability to drive results and implement effective operational strategies. Karly also highlights the value of standard operating procedures (SOPs) and offers actionable advice for founders, business owners, and agency professionals.
Optimizing eCommerce operations is the key to long-term profitability, and Karly McFarland brings her proven success from Mini Katana to the table. With a focus on delegation, team-building, and effective scaling, Karly's tailored advice is invaluable for brand and agency founders. She emphasizes the importance of effective communication, collaboration, and leveraging tools like Slack. Additionally, Karly reveals insights from her upcoming book on email marketing and highlights the power of networking in the industry.
If you're looking to unlock the full potential of your eCommerce operations and drive profitability, this episode is a must-listen. Let Karly McFarland's insights and experiences guide you on a journey toward enhanced efficiency, a thriving team, and sustainable success.
Catch the full episode recap and exclusive content over at www.getcarro.com/podcast
This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at www.getcarro.com
Resources:
Karly’s book: Email Is Not Dead
Connect with Karly
Twitter
LinkedIn
Connect with Blake Imperl
LinkedIn
Chapters
(00:00:00) Increasing eCommerce Profitability Through Operations with Karly McFarland
(00:01:13) Karly's background and training experience - The Best $100k I Ever Spent
(00:11:46) Karly's journey into the operations side and her initial focus
(00:12:57) Assessing and optimizing the team structure and composition
(00:15:25) Establishing clear accountability and expectations for team members
(00:15:45) Creating a clear vision and setting strategic goals
(00:16:48) Establishing individual and team KPIs to track progress
(00:23:36) Exploring financial strategies to improve profitability
(00:28:45) Identifying additional opportunities to increase workflow and profitability
(00:39:38) Evaluating the role of tools and processes in organizational efficiency
(00:42:14) Discussing the value and implementation of SOPs
(00:48:47) Exploring the possibility of a second book on email marketing
(00:50:55) Karly's preferred platforms for engagement and following her work
2% The Podcast