This Week in Startups Kim Kardashian's new PE firm & impact on VC + how Amazon can turn a profit on Rings of Power | E1555
Sep 9, 2022
Lon Harris, a streaming media expert, joins to discuss the rise of celebrity influence in private equity, specifically around Kim Kardashian's new venture, SKKY Partners. The conversation dives into how her brand can redefine investment strategies in consumer markets. They also tackle the drama surrounding Amazon's 'Rings of Power', unpacking its financial challenges and the complexities of fandom reactions. The impact of social media toxicity on public discourse is also highlighted, as they humorously reflect on the current climate.
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Kim Kardashian's PE Advantage
- Kim Kardashian's understanding of American consumer desires positions her for success in private equity.
- Her established brand recognition and distribution channels offer significant advantages.
Kardashian Brand as Distribution
- The Kardashian name acts as a powerful distribution channel, especially for consumer products.
- This built-in audience significantly reduces the challenge of reaching initial customers.
Kardashian Marketing Expertise
- Even with marketing spend, the Kardashians' understanding of consumer preferences gives companies an edge.
- They offer strategic advice on where and how to effectively market products.
