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Kim Kardashian's new PE firm & impact on VC + how Amazon can turn a profit on Rings of Power | E1555

This Week in Startups

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Sky Partners: Celebrity Influence in Private Equity

This chapter discusses the launch of Sky Partners, a private equity firm co-founded by a media figure, focusing on investments in consumer and media brands. It explores the strategic advantages of using celebrity influence, particularly Kim Kardashian's, to enhance marketing efforts and drive profitability in investments. The chapter examines the implications of celebrity-led ventures in private equity and contrasts branding strategies within the context of modern media engagement.

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