Business School with Sharran Srivatsaa Followers Are Officially Dead
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Dec 9, 2025 Discover why follower counts are misleading and how algorithms favor interest-based content over traditional follower metrics. Sharran emphasizes that saves and shares are the new benchmarks for engagement. He explains the crucial question for creators: "Why would someone share this?" Learn how to craft content that resonates beyond your current audience. The shift to interest media opens doors for anyone to go viral, regardless of their follower count.
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Followers Aren't Your Audience
- Followers no longer equal your audience because algorithms decide who sees your content.
- Sharran Srivatsaa shows virality can reach far beyond follower lists using algorithmic interest targeting.
Real Examples Show The Shift
- Sharran had 16,000 YouTube subscribers yet one video got 2.3 million views, proving followers didn't limit reach.
- Conversely, he has 400,000 Instagram followers but a post reached under 10% of them, illustrating platform differences.
Social Media Became Interest Media
- Platforms have become 'interest media' that show content based on user interests, not connections.
- You must make content that signals clear interest so the algorithm can match it to the right audience.