Why Interest Media Beats Social Media

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Is your follower count lying to you? Sharran reveals why social media followers are officially dead and why that’s actually great news. In this episode, he breaks down how algorithms have shifted from social media to interest media, meaning your audience is no longer the people who follow you–it’s whoever the algorithm decides will care about your content.

Sharran shares the real metrics that matter now (spoiler: it’s not likes) and explains why saves and shares are the new currency of reach. You’ll learn how to engineer viral growth by asking one simple question before hitting publish: “Why would someone share this?”

This episode will completely change how you think about social media, virality, and growth in the creator economy.

“No post goes viral without massive shares.”

- Sharran Srivatsaa

Timestamps:

01:07 - Real examples: 16K followers, 2.3M views

02:04 - Why your followers aren’t your audience anymore

04:09 - The only metrics that matter: saves and shares

05:21 - The one question that drives virality

06:22 - The psychology behind shareability

08:05 - Why “interest media” is here to stay

10:02 - The new rule of content creation

Resources:

- The Next Billion by Sharran Srivatsaa - https://sharransrivatsaa.substack.com/

- Acquisition.com -  https://www.acquisition.com/

- Board Member: ARC Multifamily Real Estate Investing - https://arcmf.com/

- Board Member: The Real Brokerage - https://www.joinreal.com/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

- Threads - https://www.threads.com/@sharransrivatsaa