

SPI 575: How to Sell It Like a Mango with Donald C. Kelly
May 11, 2022
In this engaging conversation, Donald C. Kelly, known as The Sales Evangelist and author of "Sell It Like a Mango," shares his journey from selling mangoes in Jamaica to mastering the art of sales in the U.S. He discusses the importance of standing out in a crowded market and emphasizes storytelling as a powerful sales tool. Listeners learn how to build genuine connections and effectively address client concerns using video and personal touches. Plus, Donald introduces strategies from his book and the supportive SPI community.
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Early Sales Experiences
- Donald Kelly's parents sold goods in Jamaica, where selling is a common practice.
- He later sold candy in school and IT training to businesses, highlighting his sales background.
Mango Sales Story
- As a child, Donald Kelly tried selling mangoes but failed because he hid behind a gate.
- This taught him the importance of putting oneself out there to be successful in sales.
Educate, Don't Sell
- Educate and guide prospects toward solutions that benefit them.
- Position yourself as a guide who helps them persuade themselves, not a manipulative salesperson.