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David Allemann, co-founder of On, discusses using technology and bio-based materials to design the future of running shoes. Topics include Cloud Tech technology, athlete feedback, sustainability in design, and a collaboration with a luxury house for innovative shoe engineering.
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Quick takeaways
- On's focus on sustainability through bio-based materials showcases a commitment to eco-friendly design in sneakers.
- Innovative technologies like Finite Element Analysis and athlete feedback drive constant refinement in On's Cloud Tech running shoes.
Deep dives
Innovation and Technology in Running Shoes
On, a Zurich-based footwear company, introduced Cloud Tech, a unique technology in featherweight running shoes that provide soft landings and explosive pushoffs. Constant innovation and athlete feedback are key to On's success, with the company worth around $10.4 billion. Through unique prototypes and machine learning like Finite Element Analysis, On continually refines its Cloud Tech technology, offering both performance-based and everyday life shoes.
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