Exploring the futuristic design and constant innovation behind Zurich-based company On's unique Cloud Tech running shoe sole, and its burgeoning popularity among athletes and tech enthusiasts.
Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann, co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the future of running shoe tech and how sneakers might redefine the design cannon.