How to Scale an Agency 🚀 cover image

How to Scale an Agency 🚀

You Don't Have a Lead Gen Problem (Jordan Ross Solo)

Feb 1, 2024
Discover the misconceptions around lead gen problems and the importance of analyzing data accurately. Explore key metrics for revenue growth and client retention in agencies. Learn strategies for business growth and scaling to $10 million revenue by focusing on closing rate, show up rate, average price point, and churn rate.
15:49

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Quick takeaways

  • Many agency owners misidentify their growth problems as lead gen issues due to emotional bias and lack of data.
  • Focusing on critical data points like appointments, qualified leads, closing rates, and churn percentages is crucial for agency growth.

Deep dives

Identifying the Real Problem in Agency Scaling

Many agency owners believe they have a Legion problem when, in fact, their issue lies elsewhere. Commonly known as Solomon's Paradox, individuals may focus on the wrong areas due to emotions and lack of data. The key is to have accurate data reports to guide decisions. By asking specific questions about appointment bookings, qualified leads, closing rates, and churn rates, agencies can uncover their true challenges.

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