You Don't Have a Lead Gen Problem (Jordan Ross Solo)
Feb 1, 2024
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Discover the misconceptions around lead gen problems and the importance of analyzing data accurately. Explore key metrics for revenue growth and client retention in agencies. Learn strategies for business growth and scaling to $10 million revenue by focusing on closing rate, show up rate, average price point, and churn rate.
Many agency owners misidentify their growth problems as lead gen issues due to emotional bias and lack of data.
Focusing on critical data points like appointments, qualified leads, closing rates, and churn percentages is crucial for agency growth.
Deep dives
Identifying the Real Problem in Agency Scaling
Many agency owners believe they have a Legion problem when, in fact, their issue lies elsewhere. Commonly known as Solomon's Paradox, individuals may focus on the wrong areas due to emotions and lack of data. The key is to have accurate data reports to guide decisions. By asking specific questions about appointment bookings, qualified leads, closing rates, and churn rates, agencies can uncover their true challenges.
Utilizing Data for Growth Strategies
Understanding crucial data points such as appointment numbers, qualified leads, closing rates, and churn percentages is essential in developing effective growth strategies. By utilizing a monthly recurring revenue capacity formula, agencies can calculate their revenue potential and identify areas for improvement. Data-driven insights can lead to significant revenue growth without solely relying on acquiring more leads.
Focus on Retention and Sales Efficiency
Rather than fixating on acquiring more leads, agency owners should prioritize improving their sales closure rates, show-up rates, average price points, and churn rates. By enhancing these areas, businesses can experience substantial revenue growth. Building a robust retention process and optimizing sales efficiency are pivotal for scaling agencies effectively.
87% of owners that think they have a lead gen problem don't
Something else is wrong in their business but they don't have the tools or resources to know what those are
In this episode, Jordan breaks down how you can ID what to focus on...and its not lead gen
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