The hosts dive into the powerful role of content in shaping reputations and relationships. They review the major players in adtech from 2024 and highlight those to watch in 2025. The evolving balance of quality and performance in digital advertising is discussed, alongside innovations from companies like Audigent. AI and Connected TV are predicted to revolutionize advertising strategies. Plus, a humorous note: Eric's notorious dislike for dogs adds a quirky touch to the conversation!
The hosts discuss how content's influence on reputation and relationships is becoming increasingly vital in digital advertising.
Looking ahead, they predict that Connected TV and AI will drive significant growth and innovation in the advertising sector for 2025.
Deep dives
Adlib: Revolutionizing Advertising Accessibility
Adlib offers a self-serve demand-side platform that simplifies advertising through a single interface without requiring lengthy contracts or minimum spending. This product connects growing agencies to various leading global demand-side platforms, thereby granting access to numerous advertising channels like TV, digital audio, and display advertising. By eliminating traditional barriers to entry, Adlib makes powerful media-buying technology accessible to a wider range of users, reducing the manual workload with automation features. This innovation positions Adlib as a game-changer in the advertising space, especially for smaller agencies looking to grow efficiently.
Reflections on a Successful Year
The hosts reflect on the past year, expressing gratitude towards their listeners while sharing insights from their podcast journey and acknowledging their favorite episodes and guests. They emphasize the significance of storytelling in building connections within the advertising industry and how their unique focus on company growth sets their podcast apart from others in the marketplace. Their discussion leads to a broader commentary on the importance of social engagement and sharing insights publicly to enhance individual career prospects and opportunities. The hosts consider the culmination of their efforts in creating a podcast that not only informs but also inspires and connects industry professionals.
Navigating Digital Advertising Trends
The conversation explores key trends that shaped the digital advertising landscape, focusing on the significance of quality and performance. The emergence of quality-focused initiatives contrasts the performance-driven mindset that has dominated digital advertising through platforms like Google and Meta, often prioritizing outcomes over engagement quality. Companies such as AppLovin have leveraged this performance era, positioning themselves as leaders in driving desired outcomes for advertisers. The hosts discuss the rise of curation in digital advertising, highlighting how companies have adapted to meet growing demands for high-quality inventory while maintaining efficiency.
The Future of AI and CTV in Advertising
Looking ahead to 2025, the hosts identify Connected TV (CTV) and artificial intelligence (AI) as pivotal areas for growth and innovation within advertising. They predict that CTV will continue to gain traction as a performance channel, with both advertisers and consumers becoming increasingly comfortable with its capabilities. As AI technologies evolve, they foresee a shift towards practical applications that enhance advertising strategies, such as automating creative processes and optimizing media planning. This excitement for future developments reflects their understanding of the industry’s need for adaptation and the potential for transformative changes in how advertising is delivered and perceived.
It's just Eric Franchi and Joe Zappa, your humble hosts, on this episode as they break down the ever-increasing power of content to influence your reputation and relationships, the companies that dominated adtech in 2024, and the adtech and advertising sectors to watch in 2025. Plus, Eric hates dogs (if you know, you know).
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode