Open Market
Lessons from 2024 and Predictions for 2025
Jan 1, 2025
The hosts dive into the powerful role of content in shaping reputations and relationships. They review the major players in adtech from 2024 and highlight those to watch in 2025. The evolving balance of quality and performance in digital advertising is discussed, alongside innovations from companies like Audigent. AI and Connected TV are predicted to revolutionize advertising strategies. Plus, a humorous note: Eric's notorious dislike for dogs adds a quirky touch to the conversation!
47:25
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Quick takeaways
- The hosts discuss how content's influence on reputation and relationships is becoming increasingly vital in digital advertising.
- Looking ahead, they predict that Connected TV and AI will drive significant growth and innovation in the advertising sector for 2025.
Deep dives
Adlib: Revolutionizing Advertising Accessibility
Adlib offers a self-serve demand-side platform that simplifies advertising through a single interface without requiring lengthy contracts or minimum spending. This product connects growing agencies to various leading global demand-side platforms, thereby granting access to numerous advertising channels like TV, digital audio, and display advertising. By eliminating traditional barriers to entry, Adlib makes powerful media-buying technology accessible to a wider range of users, reducing the manual workload with automation features. This innovation positions Adlib as a game-changer in the advertising space, especially for smaller agencies looking to grow efficiently.
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