Open Market Lessons from 2024 and Predictions for 2025
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Jan 1, 2025 The hosts dive into the powerful role of content in shaping reputations and relationships. They review the major players in adtech from 2024 and highlight those to watch in 2025. The evolving balance of quality and performance in digital advertising is discussed, alongside innovations from companies like Audigent. AI and Connected TV are predicted to revolutionize advertising strategies. Plus, a humorous note: Eric's notorious dislike for dogs adds a quirky touch to the conversation!
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Podcast Origin Story
- Eric Franchi and Joe Zappa recount the origin story of their podcast, 'Open Market'.
- It started with a cold DM from Zappa to Franchi in late 2023, leading to a quick launch in May 2024.
Share Your Insights
- Share your insights publicly to gain leverage and increase career potential.
- Franchi advises sharing expertise on platforms like LinkedIn and Twitter.
Bias for Action
- Zappa emphasizes a bias for action; "just freaking going."
- He encourages sending the DM, jamming on ideas, and starting initiatives.