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8min chapter
Lessons from 2024 and Predictions for 2025
Open Market
AI and CTV: The Future of Advertising in 2025
This chapter explores the expected advancements in artificial intelligence and Connected TV (CTV) advertising for 2025. It highlights key achievements in digital media, the impact of CTV as a performance-driven ad channel, and the role of AI in enhancing marketing strategies. The discussion also addresses the challenges of showcasing early-stage innovations and offers strategic insights for effectively demonstrating technological capabilities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode