The Gstaad Guy Podcast Carl Pei: Founder & CEO of Nothing – Reinventing Tech, Inspiring Creativity, & Building a Hardware Revolution
Nov 12, 2025
In this engaging discussion, Carl Pei, the visionary Founder and CEO of Nothing, shares insights on revolutionizing hardware design in a software-heavy world. He dives into the challenges and joys of launching a tech company, emphasizing the importance of creativity and making technology fun. Carl reflects on the role of optimism in innovation, the future of AI in mobile, and how individualistic design can enhance user experience. He also touches on the contrasting entrepreneurial landscapes between Europe and the US, offering a fresh perspective on the tech industry.
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Tech Should Inspire Human Creativity
- Nothing's mission is to "make tech fun to inspire human creativity."
- Carl Pei believes tech should enable creativity as the human superpower in an AI future.
Seed Round, Earbuds First
- Nothing raised a $7M seed while simultaneously courting suppliers and designers.
- They launched earbuds first (Ear 1) to prove manufacturing competence before making phones.
Design Language As A Core Product
- Nothing created a design language book to ensure consistent product identity across categories.
- Carl Pei emphasizes systemic design power rather than ad-hoc product variants.