The Gstaad Guy sits down with Carl Pei, Founder & CEO of Nothing, to explore what it means to build a hardware company from scratch in an industry dominated by software giants. Known for making technology emotional, expressive, and fun again, Carl brings a perspective that blends design, culture, and radical originality.
The conversation delves into the discipline of creating physical products, how constraints sharpen creativity, and why individuality should be embedded into the technology we use every day. Carl reflects on the importance of optimism in innovation, the courage to think differently, and how great gadgets can inspire human creativity and self-expression. A look at the future of tech through the lens of emotion, intention, and personality, reminding us that the next era of innovation is not just about products, but about how they make us feel.
Filmed at The Berkeley, London, Knightsbridge Suite.
Chapters:
(00:00) Intro โจ
(03:41) โMake tech fun to inspire human creativityโ โจ๐ ๏ธ๐จ
(04:53) Creativity ๐ก๐ญ
(06:11) Tech landscape ๐๐ฑ
(08:50) Launching a hardware business ๐๐ง
(12:59) โThe tech world is influenced by Appleโ ๐๐ซ
(18:30) Going into retail ๐๏ธ๐ฌ
(20:13) From Apple ecosystem to Nothing ๐โก๏ธโญ
(21:41) Vision for Nothing ๐โจ
(23:19) Standing out in todayโs market ๐๐
(25:38) Work life balance โ๏ธ๐ฟ
(28:09) Why phones and audio? ๐ฑ๐ง
(32:01) Today vs. Tomorrow โณโก๏ธ๐
(32:58) How AI will affect screen size ๐ค๐๐ฑ
(34:33) How do you feel about folding screens? ๐ฑ๐
(38:01) Entrepreneurship in Europe ๐ช๐บ๐ผ
(41:58) Essential skills ๐ง ๐ ๏ธ
(43:23) The new generation ๐ถ๐ปโก๏ธ๐ก
(44:32) Trauma fuels growth โก๐ฑ
(47:30) Optimism โ๏ธ๐๐ป
(52:00) AI ๐คโจ
(54:51) Open source vs. private models ๐๐ป๐
(58:30) The best device for applied AI is a smartphone ๐ฑ๐ค๐ก
(01:00:47) Robots ๐ค๐ฆพ
(01:04:45) ร La Poubelle vs. Fantastique ๐๏ธโจ
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