The StoryBrand Podcast #43: The Simple Tagline Formula That Sells More Every Time
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Oct 27, 2025 Taglines often fail because they are vague or confusing, leading to lost sales. Clear and specific messaging is key to capturing customer interest. The hosts analyze real-world examples, highlighting the power of empathy in taglines, such as treating pets like family. They emphasize the importance of making clear offers tied to customer needs. Cleverness can backfire, so straightforward calls to action are encouraged. Listeners receive practical tips and resources to refine their taglines and effectively grow their businesses.
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Simplicity Is Nonnegotiable
- A tagline cannot contain nuance and must be instantly clear to avoid wasting the customer's mental energy.
- Donald Miller emphasizes that taglines should be memorable and repeatable, not clever for cleverness' sake.
Make Taglines Easy To Remember
- Do make taglines easy to understand, memorable, and repeatable so customers remember and share them.
- Avoid burning customers' calories by forcing them to translate vague or clever lines.
Say What You Do Plainly
- Do state what you actually deliver so people don't have to guess your category or offer.
- Donald Miller suggests removing ambiguity like changing 'Driving results, building brands' to clearer statements.
