The Futur with Chris Do How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357
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Jun 21, 2025 
Join Jodie Cook, an entrepreneur, writer, and powerlifter, as she shares her inspiring journey of authenticity and self-acceptance. Discover how she transformed her relationship with strength, moving from hiding to owning it fully. They delve into the importance of aligning personal values with brands and the cultural views on ambition, illustrating that sometimes, 'enough' is the ultimate goal. Jodie’s experiences highlight how stepping into visibility can attract the right clients and build genuine connections in both personal and professional realms.
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Be Intentional About Values
- Be intentional about sharing your beliefs with clients to ensure value alignment.
- Accept losing some clients as a cost of staying true to your convictions and values.
Spending Reflects Values
- Every dollar spent is a vote for the world you want to live in.
- Consumers choose brands matching their values even if convenience or style sometimes conflicts.
Career Stages for Client Choice
- Early in your career, focus on mastery and saying yes to build skills and credibility.
- Later, use your lifestyle and beliefs as a filter to choose aligned clients.
