Business Wars Ford vs Chevrolet - Fast and Sexy | 3
Dec 30, 2019
The 1960s ignite a thrilling battle between Ford and Chevrolet as a new generation hungry for fast cars takes the wheel. The rivalry embodies cultural shifts, with Henry Ford II and Lee Iacocca pushing boundaries against Bunky Knudsen’s Chevy. The Ford Mustang emerges as a game-changer, captivating young drivers and sparking competition with the Chevrolet Camaro. Meanwhile, Ralph Nader challenges the industry over safety, changing consumer advocacy forever. Buckle up for a fast-paced tale of automobiles and ambition!
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The Rise of the Baby Boomer Car Market
- Baby boomers, the largest American generation, reached driving age in the 1960s.
- This generation, raised in 1950s prosperity, had money and a desire for fast, stylish cars.
Iacocca's Rise at Ford
- Lee Iacocca, a young sales executive, was promoted to lead the Ford division in 1960.
- He envisioned a car that would capture the youth market's desire for speed and style.
Bunky Knudsen Takes the Helm at Chevrolet
- Bunky Knudsen, the new head of Chevrolet, celebrated Chevy's 46 millionth car.
- His father, Big Bill Knudsen, previously led Chevrolet to surpass Ford in sales.