Ford vs Chevrolet - Fast and Sexy | 3
Business Wars
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The Ford-Chevrolet Rivalry of the 1960s
This chapter explores the intense competition between Ford and Chevrolet in the early 1960s, spotlighting Henry Ford II's revival efforts led by Lee Iacocca against Chevrolet's strategy under Bunky Knudsen. It examines the impact of innovative marketing, automotive achievements, and racing successes that shaped the landscape of American cars during this iconic period.
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