The Dental Brief Podcast Your Roadmap to Consistent Sleep Apnea Patients in 2026
Dec 3, 2025
Lane Rizzardini, founder of SleepApneaLeads.com and a dental sleep marketing specialist, shares vital insights for dentists looking to attract consistent sleep apnea patients. He discusses the evolution of dental sleep marketing, emphasizing three essential patient sources: existing dental patients, direct-to-patient outreach, and physician referrals. Lane explains why many struggle with referrals and outlines a proven system to boost connections with medical professionals. He also suggests targeting less obvious physician partners for quicker results, making this a valuable conversation for growth-focused dentists.
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Three Patient Sources For Growth
- Dental sleep growth relies on three patient sources: existing dental patients, direct-to-patient marketing, and physician referrals.
- Lane argues physician referrals scale a practice affordably and reduce dependence on volatile ad channels.
Prepare Operations Before Outreach
- Prepare for a long, time-consuming referral build; it won't be instant like turning on digital ads.
- Set up medical billing, insurance acceptance, and staff processes before outreach to remove friction for physicians.
The Three C's Physicians Care About
- Physicians judge referrals on three C's: cost, care, and collaboration.
- Meeting those three expectations is essential to converting skeptical medical offices into referral partners.