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Lane Rizzardini
Founder of SleepApneaLeads.com and a dental sleep marketing specialist who helps dentists build physician referral programs and direct-to-patient channels to grow dental sleep practices.
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Dec 3, 2025
• 14min
Your Roadmap to Consistent Sleep Apnea Patients in 2026
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Lane Rizzardini, founder of SleepApneaLeads.com and a dental sleep marketing specialist, shares vital insights for dentists looking to attract consistent sleep apnea patients. He discusses the evolution of dental sleep marketing, emphasizing three essential patient sources: existing dental patients, direct-to-patient outreach, and physician referrals. Lane explains why many struggle with referrals and outlines a proven system to boost connections with medical professionals. He also suggests targeting less obvious physician partners for quicker results, making this a valuable conversation for growth-focused dentists.
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