Lane Rizzardini

Lane Rizzardini, founder of SleepApneaLeads.com and a dental sleep marketing specialist, shares vital insights for dentists looking to attract consistent sleep apnea patients. He discusses the evolution of dental sleep marketing, emphasizing three essential patient sources: existing dental patients, direct-to-patient outreach, and physician referrals. Lane explains why many struggle with referrals and outlines a proven system to boost connections with medical professionals. He also suggests targeting less obvious physician partners for quicker results, making this a valuable conversation for growth-focused dentists.