The Glossy Beauty Podcast
Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business
Aug 31, 2023
Curie founder and CEO Sarah Moret discusses the challenges faced by clean beauty consumers and the recent entry of her brand, Curie, into Walmart. She highlights the evolution of aluminum-free deodorant and the impact of the pandemic on her business. Moret also shares her experience on Shark Tank and the benefits it brought to her company. Additionally, she talks about Curie's marketing strategy and the diverse customer base they have acquired through various channels.
40:07
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Quick takeaways
- Curie founder Sarah Moret created the brand after struggling to find an effective natural deodorant herself, leading to the development of a product that prioritizes both efficacy and gentle ingredients.
- To adapt to the decline in deodorant sales caused by the pandemic, Curie pivoted and introduced a hand sanitizer product, which helped the brand survive and expand, gaining exposure through appearances on Shark Tank and securing a deal with Mark Cuban and Barbara Corcoran.
Deep dives
The Inspiration for Curie: Frustrations with Natural Deodorant
Sarah Moray, the founder of body care brand Curie, was inspired to create her brand after personally experiencing difficulties in finding a natural deodorant that worked effectively. As a marathon runner with a busy lifestyle, Sarah tried numerous aluminum-free deodorants but found none that lasted throughout the day. This personal need led her to develop a solution and launch Curie in 2018.
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