The Glossy Beauty Podcast cover image

Curie founder and CEO Sarah Moret on leveraging 'Shark Tank' and Walmart to grow the business

The Glossy Beauty Podcast

CHAPTER

Marketing Strategy and Customer Base

In this chapter, they discuss their marketing strategy and the demographic of customers they are targeting. They mention that their customer base is a mix of clean beauty-focused customers and mainstream customers who may not know about clean beauty. They have acquired customers through various channels such as Shark Tank, QVC, Facebook, Instagram ads, and TikTok, resulting in a diverse customer base.

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