Why running is more popular than ever

Distance running, once a relatively niche sport, has exploded in popularity. The trend has been ongoing for at least a decade, but 2024′s running season may be the biggest one yet. Marathon race organizers are expecting record participation in races this year, both in Canada and in cities around the world.

Today, Ben Kaplan, general manager of iRun Magazine, Allison Hill, co-founder of Hill Run Club, and members of The Decibel’s own running club explain how the sport has grown more inclusive and diverse, drawing in a whole new generation of runners.

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