Endless Customers What Happens When Sales and Marketing Finally Work Together?
Jul 2, 2025
Joining the conversation are Lee House, the Content Marketing Manager at Strouse, who excels in crafting insightful articles; Zach Tracey, a Territory Manager guiding new business processes; and Lindsey Auten, a trainer enhancing sales and marketing synergy. They discuss how a weekly meeting transformed Strouse's sales and marketing alignment, driving impressive revenue growth. Key topics include overcoming team turnover, the impact of Assignment Selling, and how one article generated $200K in revenue, showcasing the power of collaboration for long-lasting success.
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First Content Accelerated Sales
- Zach shared how the first content piece he sent sped up a sales cycle dramatically.
- The article provided buyers with questions that prepared them, leading to quick, aligned solutions.
Ask Why and Customize Sales
- Ask "why" to gain buy-in for new sales processes.
- Customize and adapt your sales approach rather than blindly following methods.
Quality Leads Trump Traffic
- Changes in search algorithms led to less traffic but higher quality, more leads.
- Adapting to these shifts helped maintain lead flow and improve lead quality.