What Happens When Sales and Marketing Finally Work Together?
Endless Customers
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Collaborative Success: The Power of Assignment Selling
This chapter explores the impressive results stemming from the collaboration between sales and marketing, highlighting a notable 460% increase in new business. The speakers discuss strategies such as assignment selling and adapting customer service roles to enhance customer interactions and facilitate meaningful dialogues. Emphasizing the importance of understanding customer journeys and fostering genuine cooperation, the chapter showcases how gradual improvements in communication can lead to substantial growth.
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