Ep. 79 Streaming Ahead: Ria Madrid on CTV, Performance, and Leadership

In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL.

She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effective advertising strategies. Ria also highlights the role of innovation and AI in the industry, the challenges and opportunities for female leaders in ad tech, and the significance of building relationships within the community.

Takeaways

• Ria's journey into ad tech was unexpected but rewarding.
• The advertising industry is constantly evolving and exciting.
• Building a strong team is crucial for success in startups.
• Performance marketing is becoming increasingly important in CTV.
• Economic challenges can drive innovation and value in advertising.
• WURL focuses on helping publishers drive more value for each impression.
• Contextual targeting is key for effective advertising strategies.
• AI and technology are rapidly changing the advertising landscape.
• Building relationships is essential for success in ad tech.
• Being authentic and vulnerable can lead to greater professional growth.

Chapters

00:00 Introduction to Ria Madrid and WURL

03:00 Ria's Journey into Advertising and Ad Tech

08:57 Transitioning from Xumo to WURL

11:57 Building Advertising Strategies at WURL

15:51 The Future of CTV and Performance Marketing

21:07 Innovation and AI in Advertising

23:00 Being a Female Leader in Ad Tech

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