AdTechGod Pod
Ep. 79 Streaming Ahead: Ria Madrid on CTV, Performance, and Leadership
May 20, 2025
Ria Madrid, Vice President of Advertising at WURL and former XUMO executive, shares her inspiring journey into advertising technology. She discusses the rising importance of performance marketing in connected TV (CTV) and how AI is shaping the industry. Ria emphasizes the necessity of strong teamwork and innovation, while also highlighting challenges female leaders face in ad tech. She advocates for authenticity and relationship-building as keys to success in this evolving landscape.
27:33
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Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Ria Madrid emphasizes the vital role of performance marketing in connected TV, driven by technological advancements to improve consumer targeting.
- The discussion highlights the importance of building relationships and authenticity for female leaders in the evolving ad tech landscape.
Deep dives
Growth in Connected TV Advertising
The evolution of connected TV (CTV) advertising is highlighted as a significant shift in the industry, with many companies, including Whirl, adapting to the performance marketing landscape. This transition is particularly driven by advancements in technology, allowing advertisers to target consumers more efficiently and effectively. The discussion notes how Whirl, under AppLovin’s guidance, has been at the forefront of these changes, addressing the challenges and opportunities within the CTV space. It emphasizes the importance of establishing a strong operational backbone in content monetization and building strategies that cater to the demands of both advertisers and publishers.
