Ria Madrid

Ria Madrid, Vice President of Advertising at WURL and former XUMO executive, shares her inspiring journey into advertising technology. She discusses the rising importance of performance marketing in connected TV (CTV) and how AI is shaping the industry. Ria emphasizes the necessity of strong teamwork and innovation, while also highlighting challenges female leaders face in ad tech. She advocates for authenticity and relationship-building as keys to success in this evolving landscape.