What's Next! with Tiffani Bova 2025 Listener Favorite: A Fresh Approach to Strategy with Seth Godin
Dec 18, 2025
Seth Godin, a renowned author and marketing thinker, joins to discuss his new book, This Is Strategy. He emphasizes that strategy is a dynamic compass guiding decisions, not a static document. Seth highlights how fear and false proxies can stifle action and suggests focusing on the 'why' behind strategies. He advocates for practical empathy—designing for customer needs rather than creators' preferences—and outlines the importance of personal strategy as an ongoing journey of becoming. Get ready for fresh insights on leadership!
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Strategy As A Compass
- Strategy is a compass, not a static plan, and emerges from choices made before tactics.
- Seth Godin frames strategy as a philosophy of becoming that guides all future decisions.
Pick Your Audience First
- Pick a small viable audience and design for them because the audience determines your future.
- Start with the customer and let that choice drive all strategic decisions.
Fear Drives Safe, Bland Choices
- Fear is the hidden force that makes organisations play it safe and converge to sameness.
- People avoid being on the hook, so they prefer deniability and broad, non-committal strategies.