Jordan Harper, founder and CEO of Barefaced Skincare and a nurse practitioner, shares her journey of transforming expertise into a successful skincare brand. She discusses her philosophy of 'less but better' and emphasizes effective time management as a busy entrepreneur and mother of four. Jordan reveals how the Full Focus Planner helps her stay organized and maintain balance. She challenges the martyr mindset, advocates for meaningful relationships, and highlights the importance of morning routines in boosting productivity.
Jordan Harper emphasizes the philosophy of 'less but better' in skincare, advocating for quality and consistency over an overwhelming selection of products.
Effective time management and establishing systems, such as using the Full Focus Planner, enable Jordan to balance her entrepreneurial and family responsibilities.
Outsourcing tasks and building a supportive team allow Jordan to alleviate mental load and focus on personal fulfillment alongside her business growth.
Deep dives
The Philosophy of Less but Better
The concept of 'less but better' is central to the philosophy of Barefaced, the skincare brand founded by Jordan Harper. This approach advocates for simplifying skincare routines while ensuring effectiveness, emphasizing that quality should take precedence over quantity. Jordan, with her background as a nurse practitioner, recognized a significant gap in the market, where many women were investing in clinical treatments but lacked consistent and effective at-home skincare regimens. By providing products that address these needs, Barefaced aims to cut through the overwhelming choices in skincare, ultimately encouraging consumers to maintain consistency with their routines.
Challenges and Solutions in Skincare
Jordan highlights the common issue of confusion and overwhelm in the skincare industry, where many users struggle to find just a few effective products amid a multitude of options. She uses the analogy of oral hygiene, noting that just as brushing teeth regularly is essential for good dental health, maintaining a simple yet consistent skincare routine is critical for achieving desired skin results. Consumers often abandon products too quickly if they don't see instant results, which overlooks the cumulative benefits of regular usage. Jordan's solution lies in creating a straightforward, minimalistic product line that promotes daily routines without needless complexity.
Balancing Business and Family Life
Jordan manages to balance her demanding role as the founder of Barefaced with her responsibilities as a busy mom of four young children. She emphasizes the importance of time management and establishing systems to juggle both worlds without feeling overwhelmed. Utilizing tools like the Full Focus Planner, she prioritizes her tasks and creates a structure that allows her to be effective both in her career and her family life. By focusing on her own wellness first, she ensures that she is able to care for her family and business without sacrificing personal fulfillment.
The Power of Community and Word-of-Mouth
The growth of Barefaced demonstrates the power of community and organic marketing, relying heavily on word-of-mouth referrals rather than traditional advertising methods. Jordan shares that her customer base expanded significantly simply through consumers recommending products to friends and family, showcasing the effectiveness of authentic engagement. With a high recurring customer rate, the brand has cultivated a loyal following, largely attributed to its commitment to customer care and transparency. This natural growth emphasizes the importance of building trust and rapport within the consumer community.
Outsourcing and Building Support Systems
Jordan highlights the crucial role of outsourcing and support systems in managing her busy life effectively, allowing her to focus on priorities without being stretched too thin. She describes having a team that includes an executive assistant, a virtual assistant, and a household manager who help streamline her personal and professional tasks. This delegation not only alleviates some of the mental load but also enables her to dedicate quality time to her family and business. This insight encourages listeners to identify areas in their own lives where support can be beneficial, rather than feeling the need to manage everything independently.
In this episode, Michael and Megan Hyatt Miller are joined by Jordan Harper, founder and CEO of Barefaced, to discuss how she turned her expertise as a nurse practitioner into a successful skincare brand. With a philosophy of "less but better," Jordan shares how she simplifies not just her skincare routine but her life as a busy entrepreneur and mother of four young children. She dives deep into her approach to time management, delegating tasks, and the importance of systems—both at work and at home.
Jordan also talks about how using the Full Focus Planner has helped her stay organized and balanced, revealing the key productivity strategies that allow her to thrive in business while maintaining her personal life.
Memorable Quotes
“It’s the little things you’re doing every single day that are yielding these big results over time. They’re underestimated because they do take consistency to see results.”
“Especially as women, we can have this martyr mindset where everyone’s first. That might work for a week, a season, but you will get so depleted. And then what do you have?”
“As I’m blocking out my schedule, I’m curating the life I actually want.”
“There’s so much I say no to, and I love it.”
“You have to truly build systems for your life. I think we focus so much on systems from a business perspective, but I mean for your personal life.”
“One of my goals for 2024 was to stop saying, ‘I don’t have time.’ I say, ‘I don’t make time for that’ because I really believe we have time to do the things that we want to do. We can’t do everything, but that’s why you need to know what you want to do.”
Key Takeaways
Less But Better Philosophy: Jordan’s approach to skincare and life is rooted in minimalism—prioritizing quality over quantity in everything she does.
Serving the Need: How did Bareface scale to 250,000 customers in a crowded market? By centering helping over selling.
Importance of Time Blocking: Using the Full Focus Planner and time blocking helps her manage her business, family, and personal life effectively.
Outsourcing and Systems: Delegating tasks at work and home, including hiring help for household management, enables her to focus on what matters most.
Family and Work Balance: With four kids under five, Jordan stresses the importance of systems, outsourcing, and creating margin in her life to be present with her family.
