Jordan Harper, founder and CEO of Barefaced Skincare and a nurse practitioner, shares her journey of transforming expertise into a successful skincare brand. She discusses her philosophy of 'less but better' and emphasizes effective time management as a busy entrepreneur and mother of four. Jordan reveals how the Full Focus Planner helps her stay organized and maintain balance. She challenges the martyr mindset, advocates for meaningful relationships, and highlights the importance of morning routines in boosting productivity.