What is Most Important to You? The Best Sales Advice You'll Ever Hear
Jul 16, 2024
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Discover the key to selling anything by understanding what is most important to the client. Learn how to align your product with their values and needs to make a successful sale. Focus on the client's hierarchy of values, ask about their priorities, and shift from features to value. Gain perspective on the client's values to improve sales. Hosted by Rob Moore, an author, entrepreneur, and property investor.
Identifying client's highest value/need and aligning product with it is crucial for effective sales pitches.
Understanding client's hierarchy of values and needs is key to successful selling.
Deep dives
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Understanding Values in Sales
In sales, understanding the values of potential clients is crucial for effective communication and pitching. By identifying what is most important to individuals in their lives, tailored pitches can be created to align with their values. The script 'What is most important to you in your life?' helps uncover these core values. Tailoring sales pitches based on these values improves the chances of success.
Consistency and Resilience in Success
Consistency and resilience are highlighted as key elements for success in various aspects of life. Maintaining consistency, even in challenging or boring times, leads to success. The importance of persevering, staying focused, and continuously improving skills is emphasized for achieving long-term success. By staying committed and consistent over time, individuals can overcome obstacles and achieve their goals.
Rob reveals the best way to sell anything to anyone; to find out what is most important to them. Rob talks about how to find this out from any client and how to use it to leverage a sale.
KEY TAKEAWAYS
Find out the clients highest value/need and then reflect that back to your product and highlight how it will meet that value or need.
Every person has a different hierarchy of values and needs.
Once the client is engaging with you about their life and opening up to you, simply ask them “what is the most important thing to you in your life?”.
You want to transcend past the features and benefits of what you are selling and aim toward the value.
If you are struggling to sell to someone it is usually because your values differ to theirs and you need to gain some perspective and understanding on what is important to them.
BEST MOMENTS
“Everything is driven by these things you deem as most important to you”
“They’re just lazy on your values, they’re not lazy on their own values”
“If you’re going to be on the phone to them you might as well do you’re very best to sell to them”
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”